Do you hate metrics? I'll let you in on a secret. Metrics often bore me to death. I'm a word-person, not a numbers person. But that doesn't mean that metrics are not important. In fact when it comes to being an effective manager, metrics can save your career. Ignore them at your peril. Use them to your advantage.
From an Enlightened Manager perspective, what do metrics do?
- They tell us if our plans have been effective.
- They give us clues on how to improve.
- They provide us with some defense to nasty organizational politics.
- They give us some "evidence" to counter so much of the B.S. we deal with in organizational life.
I'll illustrate these points with a story. I was once with a client who was explaining one of her strategic initiatives to a peer of hers. The peer was senior to her, and was trying to block my client from taking action. The discussion was contentious and icky.
The client stuck to her guns, and came back afterwards with some metrics that demonstrated her strategy worked quite well. So the next time she wants to take action she can expect her peer to give her less trouble. Even more important than the political stuff is the fact that these metrics enabled the manager to prove to herself that her plan had worked. The metrics told her what the measurable impact of her project was. So it was good to have them.
Have you ever noticed that most of the organizational politicking and back biting we see as managers is driven by emotion, not evidence? Rise above the fray by backing up your position with data, and inviting others to share additional data. I realize that management at it's best is about collaboration, not "winning", but when you swim with the sharks it's helpful to have some teeth. Metrics are sharp and effective organizational defense.
So often we can face resistance from our peers or our superiors when it comes to making organizational changes. For my clients, it often takes the form of "We shouldn't waste our time on employee empowerment - employees should just do what they're told for crying out loud. Stop indulging them. This touchy-feely crap gets us nowhere."
My response: Don't worry, we'll show them the numbers. They'll either come around eventually or will be revealed as irrelevant when they refuse to see the data. By the way, if you ever hire a consultant you should be asking them how they measure the success of the project. They should be working with you to set up measurement systems. Don't leave it up to guesses.
When we don't take the time to decide in advance how we will measure the success of our programs, we lose out on a lot of learning. We also lose our ability to find out if we are brilliant or dim. And trust me, if you are brilliant you want to know. If you're dim you want to fix it. Otherwise we are simply subject to the (often emotional) interpretations of others. And in corporate culture, these interpretations often have more to do with limited resources and turf battles than reality. I wish it weren't so, but we can speak plainly here.
Even some surveys out there demonstrate the terrible lack of metrics in the management community. A recent SHRM study on change management said that a high percentage of HR managers said that HR involvement in change management lead to more successful outcomes, however only a tiny fraction of HR managers said they measured the success of change efforts. This makes me wonder how the HR people knew in fact they were "helping." Perhaps they called the psychic friends network? I suspect it is just a guess, and a sloppy one at that. We can do better.
Some companies measure lots of metrics out of some thought that "metrics are important" but they never use them for anything. Why measure turnover if you aren't going to use the data strategically? Why measure cost per hire if you have no interest in improving it? Metrics take time to gather, so they should be purposeful.
Metrics can be either quantitative (numbers) or qualitative (words & ideas). Not every metric is a formula or percentage. Here is an example of a qualitative project metric.
"At the conclusion of this project, our managers will feel comfortable with the new billing system. They will understand how to use it and won't have any serious concerns."
You could test this metric by calling up the managers at the conclusion of the project and asking them how comfortable are they with the new billing system. Ask them if they have any concerns. Track responses.
Here is another example:
"After this executive retreat our leaders will have a clearly articulated set of values, and they will feel comfortable holding each other accountable for upholding those values."
You could test this metric by seeing if the values are clear and articulated, and if the leaders are speaking up about upholding the values with each other.
The numerical examples are simpler:
"After this employee effectiveness tuneup, we expect our employee satisfaction scores to improve to an average of 3.5/4"
You can check this against the number.
A sound approach to metrics is to enter any project or work plan with the question "How will I know if this project is successful?" Write it down. It may be a number, it may be a series of accomplishments, or it may even be a set of behavioral observations ("People will communicate in a respectful way"). But you absolutely should know what success is.
If you don't define success, others may define it for you, and give you a failing grade. Metrics are your friend. Pay close attention and prosper.
Enlightened Homework: Look at any project work or workplans you are currently involved in. Do you know what "success" looks like for each of them? Do you know how to measure that success in ways that go beyond your own mental perception? If not, get to work on it.
Enlightened Tip: Employee Satisfaction Surveys are powerful barometers of employee attitudes. Doing a survey both before and after a project can provide important data. Not working with employees? The same kind of "sanity check" can be done by surveying customers, peers, or other managers pre and post project. Keep in mind attitude/behavioral changes tend to manifest over months or years, not days. Give yourself enough time to see results.
Enlightened Tip2: Share your measures with others. Tell your boss what you think success is and see if he or she agrees. Tell your employees what success is so they can meet it. Don't keep them a secret!